Intelligent relationships based on IDENTITY

Managing the unique consumer identity is fundamental to establishing long-term relationships. DRUID helps you INTEGRATE your digital ecosystem, CONSOLIDATE your users’ data and PERSONALIZE for them amazing experiences.

WHAT IS DRUID?

DRUID es una plataforma que gestiona la identidad única de consumidor y control de acceso (CIAM). DRUID allows you to integrate complex digital ecosystems with enormous flexibility, manage all points of contact dynamically, ensure compliance with the law on data protection and enrich the information of your consumers through external sources, such as social networks.

RELATIONAL STRATEGY

DRUID is a key piece in your consumer-centric strategy. DRUID helps you to obtain a unique consumer identity and to know better the target audience (consumers, stakeholders, customers, influencers, employees…) DRUID is key to deploying a winning strategy in 3 steps:

1. INTEGRATE

Align the entire digital ecosystem of your brand, product or service by designing and deploying actions to obtain the unique identity of the consumer. Get to know their activity, capture quality data and create enriched profiles.

2. CONSOLIDATE

Consolidate in one place the interactions of your consumers, their personal, social and declared data and also those inferred by their behaviour. With its unique consumer identity, it generates profiles that can be activated with personalized offers.

3. PERSONALIZE

It provides the Omni-channel Marketing platforms with the necessary information for the selection of the best contents and experiences. Power key objectives such as: impact, capture, conversion, retention, purchase and prescription.

I have worked with the technology provided by DRUID for several years and the good functional results have been evident. It is a ROBUST and FLEXIBLE product that allows to ALIGN THE digital ECOSYSTEM in an AGILE and simple way reducing the times of integration of the agencies and improving the UX OF THE CONSUMER.


José Antunes,
Integrated Communications Marketing Director
,
Central Eastern Europe Coca-Cola

DRUID has surprised us with its capacity for ADAPTATION and FLEXIBILITY. In less than a year we have integrated more than 50 contact points of our digital ecosystem, webs and apps and more than 23 creative agencies and integrators of each of our brands have participated. The numbers speak for themselves. This has allowed us to KNOW OUR CONSUMERS BETTER in order to adapt our offer and make it more competitive.


Miguel Ángel Domínguez Mielgo
CRM & e-Commerce Expert
Pernod Ricard

We have been integrating DRUID for almost a year. The concept is very POWERFUL, high compatibility with all platforms and CRMs on the market and very proactive support.


Andrea Santambrogio
CTO
Yondbee

The DRUID platform is the best solution to CENTRALIZE the management of personal data of potential customers. It is a product conceived to respect 100% the technical requirements of the Organic Law of PERSONAL DATA PROTECTION at medium level and all those required by the New European Regulation. Its integration capacity makes it a reference to put an end to the problems and the enormous risks derived from the incorrect management of personal data.


Jorge Ramírez
CEO – Expert in LOPD
R2Sistemas

DRUID centralizes and consolidates the management of data captured through traditional forms or social connectors (Social Login). In this way, it unifies and facilitates access to any of the entry points of the digital ecosystem of your company or brand. DRUID is flexible, adaptable and meets all data privacy requirements.

A UNIQUE SOLUTION

KNOW THE MAIN FUNCTIONS OF DRUID

DRUID centralizes and consolidates the management of data captured through traditional forms or social connectors (Social Login). In this way, it unifies and facilitates access to any of the entry points of the digital ecosystem of your company or brand. DRUID is flexible, adaptable and meets all data privacy requirements.

INCENTIVES (CONSUMER REWARDS)

Consumer Rewards is a DRUID feature that allows you to activate your users through incentives. It is an integrated system for efficiently generating, delivering, tracking and redeeming incentives.

CAPTURE AND ACTIVATION (FACEBOOK)

DRUID’s native integration with Facebook Custom Audiences and Facebook Lead Ads will help you optimize your user acquisition and activation strategies, as well as the investment and ROI of your actions.

QUALIFICATION (CONSUMER DNA)

With CONSUMER DNA you will be able to enrich the profiles of your users,   to understand them and get to know them better, which will help you to boost your offer of services, products, contents or experiences, thus increasing their levels of preference for your brand, product or service.

GDPR PROACTIVE

Ensure compliance with European regulations on personal data protection and convey confidence to your consumers including   DRUID   within your strategy.

REGISTRATION

Use registration as a delegated service.  Create forms that are flexible and adaptable to any action, optimizing deployment times and integrations of any new digital point of contact.

SOCIAL LOGIN

It simplifies the registration process and increases conversion, taking advantage of social networks to obtain permission-based data.

PROFILE MANAGEMENT

Unify, audit and streamline the management of registered consumer data from any digital point of contact securely.

SINGLE SIGN-ON

Optimizes the user experience with multidomain SSO. A single login and we give you controlled access to all contact points of your ecosystem.

CONSUMER DNA

Progressively enrich the profile of your consumers, beyond personal information and maintaining a good experience.

ADMINISTRATION COCKPIT

Our Administration Panel (Cockpit) allows you to control the integration of new contact points and the actions generated by third party agencies. A single, integrated, agile command post.

MORE CAPABILITIES

Much more than a unique consumer identifier. Discover all the capabilities DRUID for Data Marketing and Intelligent Relationship Management projects.

HELPING COMPANIES AND BRANDS WORLDWIDE

+9,5 M

REGISTERED USERS

+5,3 M

REGISTERED CLIENTS

+2.000

REGISTERED STAKEHOLDERS 

+400

INTEGRATED WEBS & APPS 

BUILT AN OMNI-CHANNEL EXPERIENCE

Integrations

DRUID is a flexible, adaptable and scalable solution that has multiple integrations and connectors that are supporting international implementations of Data Marketing & eCRM. Take advantage of our experience to build your Omni-channel strategy and efficiently connect your digital ecosystem.

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