Retail White paper

Digital Business Cycle Management

Shopping customer habits are changing while companies face the digital requirements and optimise their digital services to boost their business. A robust strategy and a CIAM solution lets them manage the entire customer journey from a single login page to the main purpose of the company.

DruID is an Identity and Access Manager that helps companies capture, validate and authenticate consumer identities in B2C environments, with the ultimate goal of providing enhanced CX, increasing consumer awareness, ensuring security and sustainably increasing marketing efficiency.