Wi-fi Social.Zone is a solution that allows to carry out strategies of intelligent capture on customers and users using the service of Wifi Social. DRUID and Social.Zone are integrated in such a way that it is possible to collect basic consumer information during the use of the service, but also, offer added value through promotions, offers and incentives deployed to the connected user, directly, or even through chatbots. These capabilities allow both technologies to be used as levers for capture, activation, recommendation and loyalty.

The integration of Social.Zone with DruID will allow registered users, through the service of Wi-fi Social, are automatically part of your database, being able to access with the same identity to any of the contact points of your digital ecosystem, with a simple Login or through Single Sign-On.

The information collected from the Social Wi-fi service is updated in real time, enriching the user’s profile and enhancing your capabilities to offer relevant, personalized content and reward, for example, the most loyal visitors. All in compliance with the requirements of the GDPR and being transparent with the consumer.