THE CHALLENGE
Large firms and business groups are immersed in projects led by brands, with objectives that are not always transversal and the additional difficulty of having different sales channels and points of contact with final consumers. However, consumers are unique and complex, not always faithful by nature and certainly increasingly demanding.
Brands want to maintain their independence, style, exclusivity and their customers, while the corporations seek more efficient and long-term strategies especially when the global portfolio encompasses a wide range of products that can be consumed by men and women, at any stage of their lives.
Finding the balance is not an exclusively technological problem, it is a strategic problem that affects many areas and departments; commercial/sales, marketing, management, human resources, legal, research and technology, among others.
It is in this complex scenario where DruID’s versatility provides great value, solves key problems and lays the right foundations to deploy long-term relational strategies, studying the natural evolution of the consumer and accompanying him with relevant content at each stage.
THE SOLUTION
It starts by changing the mindset and focusing the strategy on the consumer experience. It does not mean destroying the identity of brands, or taking away their loyalty plans or customer databases that have taken so long to generate. It means putting the consumer in the center and understanding him from all points of view because, without knowledge and respect, there can be no lasting, fluid and interesting relationship.
Positioning DRUID as the unique system of identification in every contact points whether physical and digital is a decision strategic oriented to improve the experience of ALL the public (consumers, professionals of the sector, clients, sales teams…) that will allow to know their behaviors and to offer them products and incentives adjusted to their interests and needs.
Imagine a system fully integrated, that allows to establish strategies single-brand or multi-brand under a new concept “umbrella”, but with a unique consumer identity management, with the ability to track your activity in all your contact points and with the power to deliver incentives, discounts and exclusive promotions from the same system.
This decision will allow you to understand your consumer from another point of view, knowing their true economic value and growth potential. You will be able to define a lead scoring strategy, optimize your incentive plans and increase sales in products of the entire portfolio, keeping you as the first option of purchase thanks to the knowledge, respect and offer that you show in each contact.
FOR YOUR BRAND
THE FUNCTIONS OF DRUID
Discover how DruID helps strengthen your firm’s relationship with consumers.