Know your consumers and built lasting relationships with them
Beauty products and offers, fashion, fragrances, cosmetics… We use them all the way through life. Establishing an intelligent relational strategy is a great opportunity to get to know and gain the loyalty of our present and future audiences.
Large firms and business groups are immersed in projects led by brands, with objectives that are not always transversal and the additional difficulty of having different sales channels and points of contact with final consumers. However, consumers are unique and complex, not always faithful by nature and certainly increasingly demanding.
Brands want to maintain their independence, style, exclusivity and their customers, while the corporations seek more efficient and long-term strategies especially when the global portfolio encompasses a wide range of products that can be consumed by men and women, at any stage of their lives.
Finding the balance is not an exclusively technological problem, it is a strategic problem that affects many areas and departments; commercial/sales, marketing, management, human resources, legal, research and technology, among others.
It is in this complex scenario where DruID’s versatility provides great value, solves key problems and lays the right foundations to deploy long-term relational strategies, studying the natural evolution of the consumer and accompanying him with relevant content at each stage.
It starts by changing the mindset and focusing the strategy on the consumer experience. It does not mean destroying the identity of brands, or taking away their loyalty plans or customer databases that have taken so long to generate. It means putting the consumer in the center and understanding him from all points of view because, without knowledge and respect, there can be no lasting, fluid and interesting relationship.
Positioning DRUID as the unique system of identification in every contact points whether physical and digital is a decision strategic oriented to improve the experience of ALL the public (consumers, professionals of the sector, clients, sales teams…) that will allow to know their behaviors and to offer them products and incentives adjusted to their interests and needs.
Imagine a system fully integrated, that allows to establish strategies single-brand or multi-brand under a new concept “umbrella”, but with a unique consumer identity management, with the ability to track your activity in all your contact points and with the power to deliver incentives, discounts and exclusive promotions from the same system.
This decision will allow you to understand your consumer from another point of view, knowing their true economic value and growth potential. You will be able to define a lead scoring strategy, optimize your incentive plans and increase sales in products of the entire portfolio, keeping you as the first option of purchase thanks to the knowledge, respect and offer that you show in each contact.
FOR YOUR BRAND
THE FUNCTIONS OF DRUID
Discover how DruID helps strengthen your firm’s relationship with consumers.
Generate your own forms with the fields you need for each action and change them in real time. It associates different types of forms to each type of user and controls all contact points from DRUID: webs, wi-fi, e-commerce, POS, mobile app…and of course, complies with data protection regulations (GDPR).
Take advantage of social connectors to improve the UX of your consumers during registration. Facebook, LinkedIn, Twitter, Google, Instagram or the social network you need for each capture window. It simplifies the registration process and generates complete profiles with social data.
Unequivocally identify your consumers and create 360º enriched profiles with all their activity in the on and off points, as well as in social networks. Analyzes the data and groups the profiles into segments that can be activated by means of personalized offers. Activate, measure and optimize. Your quantitative and qualitative objectives will be achieved.
Make your consumers register only once and from any point in the ecosystem, making it easier for them to access your entire universe. Allow them to navigate between all contact points, without the need to re-identify, even across different domains. This will improve UXand increase conversions.
Deploy models of researchand investigation through the relationship with your consumers, through simple questions that help you enrich their profiles and get to know them better. All the information captured will be associated with each profile, that will allow you to personalize contents and design truly relevant offers.
Take full advantage of native integration with Facebook Lead Ads and Custom Audiences to optimize engagement and save on activation, using your own registered user base. All these benefits will give you more control over the return of your actions.
Activate and encourage your users from the same platform. From DRUIDyou can create packages of ad-hoc codes that consumers will use to redeem for promotions, offers, experiences, events or products, whatever you need on each occasion. These codes will be associated with the identity of your users, so you will always control what, when and where they have been redeemed.
An aligned ecosystem requires an advanced command center. It centralizes the management and optimizes the processes. Take control of agency integrations, test and launch them, manage your users’ data and monitor their interactions. Deploy your strategy tightly controlled, be agile and avoid risks.
Ensure the proactive compliance with the European regulations on personal data protection (GDPR) and transmit confidence to your users by including DRUID within your strategy. Your DPO will have access to perform all necessary checks and controls.