THE CHALLENGE
The current consumer is saturated with information, offers and promotions of multiple brands and products. To know their tastes, preferences and habits is fundamental within a relational brand strategy that allows to impact them with a correctly segmented value proposal that makes the difference with respect to the competition.
THE SOLUTION
Within the relational brand strategy, aligning the digital ecosystem allows to unify the identification and collection of consumer data, progressively enrich the profiles without invading their comfort zone and design the best experiences and campaigns for the most interesting profiles. Impact, capture and retain your consumers by establishing valuable relationships over time. Remember, there’s no better prescriber than your own consumers.
DRUID allows to align the ecosystem in a simple way integrating all the digital points, creating a unified visual identity or maintaining the personality of your brands. The flexibility to define which data is accurate at each point of contact and the use of social connectors facilitate the capture and creation of complete profiles. An agile and dedicated support to each creative-development agency is vital to implement the actions in time, within the current legal framework and the respect that our consumers deserve.
FOR YOUR BRANDS
THE FUNCTIONS OF DRUID
Discover how DRUID helps position your brand in front of your consumers.