Increase the level of consumer preference for your BRAND

Get to know your consumers, display a value offer, create unique experiences and make your brand to the relational strategy occupy the first place among the tastes of your consumers.

THE CHALLENGE

The current consumer is saturated with information, offers and promotions of multiple brands and products. To know their tastes, preferences and habits is fundamental within a relational brand strategy that allows to impact them with a correctly segmented value proposal that makes the difference with respect to the competition.

THE SOLUTION

Within the relational brand strategy, aligning the digital ecosystem allows to unify the identification and collection of consumer data, progressively enrich the profiles without invading their comfort zone and design the best experiences and campaigns for the most interesting profiles. Impact, capture and retain your consumers by establishing valuable relationships over time. Remember, there’s no better prescriber than your own consumers.

DRUID allows to align the ecosystem in a simple way integrating all the digital points, creating a unified visual identity or maintaining the personality of your brands. The flexibility to define which data is accurate at each point of contact and the use of social connectors facilitate the capture and creation of complete profiles. An agile and dedicated support to each creative-development agency is vital to implement the actions in time, within the current legal framework and the respect that our consumers deserve.

FOR YOUR BRANDS

THE FUNCTIONS OF DRUID

Discover how DRUID helps position your brand in front of your consumers.

REGISTRATION

Generate your own forms with the fields you need at all times. Change them in real time. It associates different forms to each type of user and controls all the contact points from a single location: wi-fi, mobile, physical, web…and of course, it complies with current legislation regarding LOPD  refers.

SOCIAL LOGIN

Take advantage of social connectors to improve the UX of your consumers during the registration process. Facebook, LinkedIn, Twitter, Google… the network you need for each capture window. Simpler process that allows you to request additional data such as “Likes”.

PROFILE MANAGEMENT

Identify and generate the most interesting consumer profiles, enrich them and group them in activable segments through offers designed especially for them. Activates, measures and optimizes. Your quantitative and qualitative objectives will be achieved.

SINGLE SIGN-ON

Allows your consumers to register only once in your ecosystem and identify themselves in any  of the digital windows, with the advantage of retaining the session between different sites and domains. Simplify life for the consumer and your relationship will last longer.

ADMINISTRATION COCKPIT

An ecosystem aligned  requires an advanced command center. It centralizes the management and optimizes the processes. Control agency integrations, test and launch them, manage consumer data, and monitor their interactions. Deploy your strategy tightly controlled, be agile and avoid risks.

GDPR

Ensure compliance with European regulations on the protection of personal data and transmit confidence to your consumers by including DRUID in your strategy.

MORE CAPABILITIES

Completion of data. To progressively request information from the consumer. Edition  data complying with current legislation and allow the update of the profile in key actions. Managing multi-typology For those consumers who also own establishments, for example. A complete tracking of the activity  any point in the ecosystem, physical and digital. Thematization  by brand so as not to lose the identity of your actions. And much more
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