THE CHALLENGE
The current consumer develops the purchase process in multiple devices and at different times. Not only in corporative environments, but also in opinion environments such as social networks To be able to know all the steps that the user takes before the purchase, is fundamental in order to offer a relevant offer within the context in which it is. Similarly, monitoring your post-purchase behavior will help us to optimize and improve the process, with the aim of increasing conversion ratios by deploying a new offer.
THE SOLUTION
To have an ecosystem aligned allow you to monitorize the behaviour of your potential consumer regardless the channel. In this way, we can identify, enrich profiles, and thanks to this knowledge, know when and in which channel to offer the best value proposition to the customers.
DRUID allows to align the ecosystem easily, integrating all the contact point physical and digital, form the store’s wi-fi connection to the e-commerce. The flexibility to define which data is accurate at each point of contact and the use of social connectors facilitate the capture and creation of profiles.
But much more remains, the real magic appears when we are able to transform all this information into results. When we go from mere analysis to consumer activation to purchase and the moment of truth. That’s why we created OMNI.
TRANSFORM YOUR DATA INTO RESULTS
OMNI, is the first platform ALL IN ONE that will help you to capture, activate and build customer loyalty from a single integrated environment. It is a layer integrated in DRUID from which we can, in addition to capturing, managing content, activating efficiently in real time and measuring results clearly. A treat within companies reach that have decided to opt for Customer Centric cultures, which are committed to innovation based on data and measure their actions by ROI and UX.
