THE CHALLENGE
Is not easy to manage the information and identity of the fans of a sport club Especially when there are multiple segments with specific problems such as partners, fans, opportunists, interested parties or simply haters. In this sector, physical and digital ecosystems are complex, tend to have historical inefficiencies and bring together multiple windows of contact with the consumer such as: the subscriber management system, ticket offices, club and player websites, mobile applications, social networks, e-commerce, stadium catering services, shops, membership club, etc.
It is in this complex scenario where DRUID moves like a “fish in the water”, solves key problems and lays the right foundations to deploy strategies based on truly relevant content. You have to help the fan to know and consumeall the services offered and filling the stadium
THE SOLUTION
Positioning DRUID as the unique identification system at all points of contact is a strategic decision for the club and the first step towards recurrent activation of all followers.
Imagine a fully integrated system, with unique access for your audiences to all services, with the ability to track their activity and degree of interest in your points of contact and with the power to deliver incentives, discountsand promotionsfrom the same platform. DRUID’s versatility allows you to quickly and easily integrate existing digital windows, as well as new ones in the future, by each one of your suppliers and to develop a controlled project according to the rhythms that your club needs.
This decision will allow you to work the data from another point of view, knowing the true economic value of your followers and their growth potential. It will provide you with the ability to extract high value information about the interests of your users, their tastes and hobbies, undoubtedly, the basis for the definition of new services that you must offer in the future.
FOR YOUR CLUB
THE FUNCTIONS OF DRUID
Find out how DRUID helps strengthen the club’s relationship with its followers.
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