Connectivity through wi-fi networks is vital to understanding consumer behavior. DRUID makes it possible to integrate information from platforms such as Meraki, in such a way that it is possible to analyse the complete conversion funnel of a user. From the moment you have enabled the functionality of wifi networks in your device (passerby), if it connects to the wi-fi or if it is identified in DRUID are data that we must understand and analyze. Frequency, recurrence and connection time are basic KPIs that we will have integrated in our consumer profiles and that will help us to deploy better offers for them.