The integration of DRUID with the entire Google Analytics 360 Suite platform is so powerful that it is possible to measure and optimize the investments made in media and how they are transformed into leads and records. Now you can associate the identifiers of registered users in DRUID within the Analytics panels, knowing unequivocally each action that the consumer performs together with the labels and categories defined in Google Tag Manager. In this way it is possible to know the consumer behaviour within our ecosystem, measure the relevance of their actions and apply relational and economic criteria to them.