FACEBOOK CUSTOM AUDIENCES

The native integration of DRUID with Facebook Custom Audiences allows to optimize the investment in advertisements and retargetting on the segments of desired audience, based on the information available in the CRM database. In this way the investment in media is optimized by making the most of the 1st party data.

Other integrations benefit as Facebook Lead Ads, since Facebook Custom Audiences can be used to impact or discard our already confirmed audiences included in the CRM database.