DRUID’s Social Login capabilities are strengthened by integrating with Xeerpa, a solution that allows, with the explicit consent of registered users, to obtain and analyze information from their social networks.

Xeerpa performs a complete analysis of the profile of users (Social Profiling) who register with DRUIDthrough Social Login. To do this, it applies a series of rules in real time that assess the level of influence of users, their affinity with brands and their degree of relationship, among many other variables. With this data the information already stored in DRUID is enriched, coming from the rest of integrated physical or digital contact points such as: webs, apps, wi-fi networks, e-commerce, physical stores, among others. The possibilities of analysis and generation of precise segments for your campaigns increase considerably, directly affecting the expected ROI.

DRUID is the only CIAM solution natively integrated with Xeerpa which allows complete user profiles, including: declared, inferred, social profiling, tracked and calculated data. Undoubtedly, a differential advantage to understand the physical and digital behavior of your audiences.